Hey packaging and designers didn’t you read the blog I wrote a year ago about pineapples? Let’s try it again with these two cans of cranberry sauce. Continue reading “Specialty Label Services | Food Label Comparison | Cranberry Sauce” »
When walking into the nearest super market and objectively looking to purchase coffee, one usually might come into a feud between Folgers and Maxwell House brands. A costumer might think well, “the best part of waking up is Folgers in your cup!” or “I think my parents drank Maxwell House every morning”, at that point decision making would become a battle of the labels. Continue reading “Food & Specialty Labels | Coffee Comparison” »
When it comes to toothpaste we’re always looking for the few basics: strength, taste, whitening or non-whitening, mouthwash, etc. Everyone’s preferences for toothpaste are different and it’s important our toothpaste labels tell us what we want to know.
When it comes to your (very) basic t-shirt, most of us are chiefly concerned with price. Since standard white tees are factory-produced at a rate that might rival the speed of a blinking eye, style is the low man on the totem pole in a consumer’s decision to buy. Since the only difference we can see between these two brands of plain white t-shirts is their respective labels, this week’s Good Label vs. Bad Label should prove exceptionally interesting. Continue reading “Product Label Design | T-Shirt Comparison” »
While we’re still averaging 80-degree highs here in South Florida, most of the country is slowly easing their way into a “real” winter season. For those of you who are all too familiar with the drying effects a winter breeze can have on your hair and skin, we feel your pain (at least 8 or 9 months of the year, anyway). For this reason, we decided a feature on two brands of all-natural lip balm would be fitting of the season. Continue reading “Product Labeling Explained | Lip Balm Example” »
Ok, we just want to start out by saying that for the purposes of this blog, the term “label” is subjective. We’re going to analyze these packages of turkey bacon based on their respective package label designs. Turkey bacon is widely considered to be a health food, as it is a naturally leaner alternative to regular, pork bacon. Sure, you and I may prefer the taste to traditional bacon, but die-hard bacon bacon fans (and we know there are plenty of you out there) would vehemently disagree. So, we’re going to assume that the average turkey bacon buyer is making their decision based on the perceived health benefits of each product. With that in mind, let’s begin this week’s version of Good Label vs. Bad Label!
Thanks to the internet and the technological revolution in general, the average consumer is more informed than ever before. Innate planners, women in particular turn to the Web for advice, opinions and reviews from other women on beauty products. From the hundreds of thousands of YouTube beauty how-to’s, to forums filled with self-proclaimed “experts,” today’s woman has access to an unprecedented arsenal of the latest beauty information, trends and tips.
When it comes to cosmetic labels, appearance is just about everything. It has been proven that women tend to give more weight to the appearance of a product label than men do, and considering the intended purpose of makeup, it is particularly important here. This week, we’re examining two brands of “age-defying” makeup foundation. But before you judge these books by their cover, remember that while females take label design into consideration, they also want a trustworthy product that will truly deliver on its age-erasing claims.
Can You Pick Out the Good Label / Bad Label?
We’ve scrutinized and analyzed the labels of a wide array of products to date, but this week, we wanted to take a look at two products that are targeted specifically to men – two brands of “men’s” shampoos. Gender obviously plays a significant role in label design in general, but when products that are typically associated with females market themselves specifically to men, it’s a whole new ball game (hey, we can appreciate a cliché sports reference like any male-targeted advertising campaign!).
When it comes to scented body wash, both Dove and Olay are household names. In the past, we’ve compared major companies with off-brands. This week, we’ve upped the proverbial ante with two companies that have considerable marketing budgets. Let’s see how they put those ad dollars to work in this week’s “Good Label, Bad Label.”