When it comes to scented body wash, both Dove and Olay are household names. In the past, we’ve compared major companies with off-brands. This week, we’ve upped the proverbial ante with two companies that have considerable marketing budgets. Let’s see how they put those ad dollars to work in this week’s “Good Label, Bad Label.”
Manufacturers of consumer products spend millions of dollars on advertising for print and television. All that leads to the consumer’s final moment of decision at point-of-purchase, when he or she is holding the product in their hand, thinking, deciding… yes or no.
Capitalize on that moment and make an investment in your product label. For all the energy that leads up to that critical moment at the shelf, make your label stand out and accentuate a feeling of trust. Print on foil or use foil stamping. Four-color labels are nice, but why not use six or ten colors? Or, emboss the label… it’s called tactile packaging… to make your label physically pleasing. You can attach an elastic string tag to your package with recipes, interesting information about the company and how the product is made – perhaps something informative or humorous.
Continue reading “From Blue Ribbon Tag & Label’s President: Invest in Your Label” »
Point-of-Purchase packaging is very important, particularly for consumer products. Whether it’s a bag, box or label, the package is the only way the manufacturer can communicate with the potential customer.
The main purpose of a package is to tell the customer what’s inside. Does the label do that?
The package needs to try to convince the customer why buying his product is better than buying the competitor’s. Does the label do that?
The package should look professionally designed and executed, which will instill confidence and trust for the product. Does the label do that?
The primary job of a label is to identify what product is inside a package. The label must also be graphically pleasing and professionally produced in order to give consumers confidence. In addition to primary information, the FDA requires labels to include nutritional information, ingredients and usage directions in a large font so that the information is easy to read. With so much content, it leaves little room for manufacturers to include copy of their own, including coupons, recipes and such.
Some manufacturers battle this problem by placing their bottles in cardboard cartons – thus creating more space for content. However, this method is expensive and products end up losing shelf space due to the larger packaging. Therefore, the label industry developed a solution in the form of Expanded Text Labels.
Continue reading “Increase Product Value with Expanded Text Labels from Blue Ribbon” »
When it comes to purchasing product labels, customers demand that their three most important needs of Quality, Service and Price are met. That means high quality labels, great service that delivers on time and competitive pricing. Blue Ribbon Tag and Label Corporation is able to utilize their in-house art department to accomplish these goals.
Blue Ribbon’s art department is comprised of experts in packaging design. Prices for design services are very modest compared to prices that a commercial design firm would charge. Another benefit of Blue Ribbon’s art department is the design experts are familiar with FDA guidelines when it comes to food, pharmaceutical and nutraceutical labels. The designers take full advantage of the capabilities of the printing presses, such as creating embossed labels or using foil stamping, to maximize the effectiveness of the labels.
Continue reading “Advantages of Blue Ribbon’s Art Department” »
Product Label Enthusiast, Bob Schwartz of Blue Ribbon Tag & Label in South Florida provides helpful hints and tips when designing and printing a label or tag for your product. We hope you find this video blog helpful when determining … Continue reading
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