Point-of-Purchase packaging is very important, particularly for consumer products. Whether it’s a bag, box or label, the package is the only way the manufacturer can communicate with the potential customer.
The main purpose of a package is to tell the customer what’s inside. Does the label do that?
The package needs to try to convince the customer why buying his product is better than buying the competitor’s. Does the label do that?
The package should look professionally designed and executed, which will instill confidence and trust for the product. Does the label do that?