Hey packaging and designers didn’t you read the blog I wrote a year ago about pineapples? Let’s try it again with these two cans of cranberry sauce. Continue reading “Specialty Label Services | Food Label Comparison | Cranberry Sauce” »
Tag Archives: pharmaceutical labels
Product Branding & Labels | Manufacturing | Jerk Seasoning
Spring is officially here! Although depending on where you live you may have thought spring has been here for a while. With spring comes barbeques. And what is better than some spicy, jerk seasoned chicken wings hot off the grill? This week we are examining two spicy Boston Jerk Seasoning labels. Ocho Rios Jerk Original Boston Seasoning and JCS- Jamaican Country Style Boston Jerk Seasoning. These two seasoning contain almost the same ingredients. Both are products of Jamaica, inspired by the Boston area of Jamaica.
Continue reading “Product Branding & Labels | Manufacturing | Jerk Seasoning” »
Food & Specialty Labels | Coffee Comparison
When walking into the nearest super market and objectively looking to purchase coffee, one usually might come into a feud between Folgers and Maxwell House brands. A costumer might think well, “the best part of waking up is Folgers in your cup!” or “I think my parents drank Maxwell House every morning”, at that point decision making would become a battle of the labels. Continue reading “Food & Specialty Labels | Coffee Comparison” »
Design of Product Labels | Toothpaste Example
When it comes to toothpaste we’re always looking for the few basics: strength, taste, whitening or non-whitening, mouthwash, etc. Everyone’s preferences for toothpaste are different and it’s important our toothpaste labels tell us what we want to know.
Continue reading “Design of Product Labels | Toothpaste Example” »
Product Label Design | T-Shirt Comparison
When it comes to your (very) basic t-shirt, most of us are chiefly concerned with price. Since standard white tees are factory-produced at a rate that might rival the speed of a blinking eye, style is the low man on the totem pole in a consumer’s decision to buy. Since the only difference we can see between these two brands of plain white t-shirts is their respective labels, this week’s Good Label vs. Bad Label should prove exceptionally interesting. Continue reading “Product Label Design | T-Shirt Comparison” »
Product Labeling Explained | Lip Balm Example
While we’re still averaging 80-degree highs here in South Florida, most of the country is slowly easing their way into a “real” winter season. For those of you who are all too familiar with the drying effects a winter breeze can have on your hair and skin, we feel your pain (at least 8 or 9 months of the year, anyway). For this reason, we decided a feature on two brands of all-natural lip balm would be fitting of the season. Continue reading “Product Labeling Explained | Lip Balm Example” »
Nutrition, Diet and Vitamin Product Marketing | Product Labeling
We’ve done label comparisons on supplement products several times in the past, so we’ll save you the diatribe about just how unregulated the industry is (which also means pretending all claims are legitimate, for the sake of the blog of course). A quick troll of any bodybuilding forum will teach you that there are innumerable protein powder brands on the market, and that despite the lack of any proven science behind the claims, every muscle-bound gym rat is convinced their favorite is the best. We chose two popular brands with two completely different approaches to label design for this week’s Good Label vs. Bad Label. Continue reading “Nutrition, Diet and Vitamin Product Marketing | Product Labeling” »
Vitamin and Nutritional Labels | Airborne vs Emergen-C
For most, October signifies the true beginning of the fall season. Temperatures drop and attitudes typically shift to welcome the cooler weather and the beginning of holiday festivities. But with fall also comes the not-so-welcome cold and flu season. It’s still early, but several of my colleagues are already coming in to work with a cough instead of staying home and not spreading it to me. So, we figured this would be as good a time as any to scrutinize the labels of two over-the-counter “immune support” products designed to ward off a cold, or at least lessen the severity of its symptoms and duration. Continue reading “Vitamin and Nutritional Labels | Airborne vs Emergen-C” »
Allegra vs. Claritin: Who’s the Clear Victor?
Allegra made news earlier in the year for receiving FDA approval to be sold over-the-counter, enabling us to compare the best-selling allergy medication with a long-standing OTC competitor, Claritin. Aside from the respective sales performance of each drug, we’re going to take a look at which has the more effective label.
Continue reading “Allegra vs. Claritin: Who’s the Clear Victor?” »
Doggie Dental Chews: Who’s Top Dog?
If you’re a “dog person,” you know that these lovable little creatures aren’t just pets – they’re family; and so do pet food companies like Pedigree and Greenies. Our fuzzy friends may not really care which treat you buy for them as long as they get one, but marketing managers know they’re not appealing to Fido – they’re going after your love and concern for your pet’s health and wellbeing. So who will win this doggie dental chew feud? Read on to find out.
