When it comes to scented body wash, both Dove and Olay are household names. In the past, we’ve compared major companies with off-brands. This week, we’ve upped the proverbial ante with two companies that have considerable marketing budgets. Let’s see how they put those ad dollars to work in this week’s “Good Label, Bad Label.”
Manufacturers of consumer products spend millions of dollars on advertising for print and television. All that leads to the consumer’s final moment of decision at point-of-purchase, when he or she is holding the product in their hand, thinking, deciding… yes or no.
Capitalize on that moment and make an investment in your product label. For all the energy that leads up to that critical moment at the shelf, make your label stand out and accentuate a feeling of trust. Print on foil or use foil stamping. Four-color labels are nice, but why not use six or ten colors? Or, emboss the label… it’s called tactile packaging… to make your label physically pleasing. You can attach an elastic string tag to your package with recipes, interesting information about the company and how the product is made – perhaps something informative or humorous.
Continue reading “From Blue Ribbon Tag & Label’s President: Invest in Your Label” »
Product Label Enthusiast, Bob Schwartz of Blue Ribbon Tag & Label in South Florida provides helpful hints and tips when designing and printing a label or tag for your product. We hope you find this video blog helpful when determining … Continue reading
FIND OUT MORE
