Hey packaging and designers didn’t you read the blog I wrote a year ago about pineapples? Let’s try it again with these two cans of cranberry sauce. Continue reading “Specialty Label Services | Food Label Comparison | Cranberry Sauce” »
Tag Archives: Expanded Text Labels
Food & Specialty Labels | Coffee Comparison
When walking into the nearest super market and objectively looking to purchase coffee, one usually might come into a feud between Folgers and Maxwell House brands. A costumer might think well, “the best part of waking up is Folgers in your cup!” or “I think my parents drank Maxwell House every morning”, at that point decision making would become a battle of the labels. Continue reading “Food & Specialty Labels | Coffee Comparison” »
Design of Product Labels | Toothpaste Example
When it comes to toothpaste we’re always looking for the few basics: strength, taste, whitening or non-whitening, mouthwash, etc. Everyone’s preferences for toothpaste are different and it’s important our toothpaste labels tell us what we want to know.
Continue reading “Design of Product Labels | Toothpaste Example” »
Product Label Design | T-Shirt Comparison
When it comes to your (very) basic t-shirt, most of us are chiefly concerned with price. Since standard white tees are factory-produced at a rate that might rival the speed of a blinking eye, style is the low man on the totem pole in a consumer’s decision to buy. Since the only difference we can see between these two brands of plain white t-shirts is their respective labels, this week’s Good Label vs. Bad Label should prove exceptionally interesting. Continue reading “Product Label Design | T-Shirt Comparison” »
Product Labeling Explained | Lip Balm Example
While we’re still averaging 80-degree highs here in South Florida, most of the country is slowly easing their way into a “real” winter season. For those of you who are all too familiar with the drying effects a winter breeze can have on your hair and skin, we feel your pain (at least 8 or 9 months of the year, anyway). For this reason, we decided a feature on two brands of all-natural lip balm would be fitting of the season. Continue reading “Product Labeling Explained | Lip Balm Example” »
Nutrition, Diet and Vitamin Product Marketing | Product Labeling
We’ve done label comparisons on supplement products several times in the past, so we’ll save you the diatribe about just how unregulated the industry is (which also means pretending all claims are legitimate, for the sake of the blog of course). A quick troll of any bodybuilding forum will teach you that there are innumerable protein powder brands on the market, and that despite the lack of any proven science behind the claims, every muscle-bound gym rat is convinced their favorite is the best. We chose two popular brands with two completely different approaches to label design for this week’s Good Label vs. Bad Label. Continue reading “Nutrition, Diet and Vitamin Product Marketing | Product Labeling” »
Vitamin and Nutritional Labels | Airborne vs Emergen-C
For most, October signifies the true beginning of the fall season. Temperatures drop and attitudes typically shift to welcome the cooler weather and the beginning of holiday festivities. But with fall also comes the not-so-welcome cold and flu season. It’s still early, but several of my colleagues are already coming in to work with a cough instead of staying home and not spreading it to me. So, we figured this would be as good a time as any to scrutinize the labels of two over-the-counter “immune support” products designed to ward off a cold, or at least lessen the severity of its symptoms and duration. Continue reading “Vitamin and Nutritional Labels | Airborne vs Emergen-C” »
Turkey TKO: Jennie-O vs. Oscar Mayer
Ok, we just want to start out by saying that for the purposes of this blog, the term “label” is subjective. We’re going to analyze these packages of turkey bacon based on their respective package label designs. Turkey bacon is widely considered to be a health food, as it is a naturally leaner alternative to regular, pork bacon. Sure, you and I may prefer the taste to traditional bacon, but die-hard bacon bacon fans (and we know there are plenty of you out there) would vehemently disagree. So, we’re going to assume that the average turkey bacon buyer is making their decision based on the perceived health benefits of each product. With that in mind, let’s begin this week’s version of Good Label vs. Bad Label!
Hydroxycut vs. Xenadrine: Who Will Melt the Competition?
Regardless of the lack of FDA approval, the supplement market is a booming business. Two long-time players, Hydroxycut and Xenadrine, have remained top competitors for years. You’ve seen the commercials – both young men and women swear that they dropped the pounds and earned those six-pack abs solely by taking either of the thermogenic supplements. Despite the controversy, we felt that since these two diet supplements have similar revenue streams and higher marketing budgets, it would be fair to include them in this week’s “Good Label vs. Bad Label.”
Continue reading “Hydroxycut vs. Xenadrine: Who Will Melt the Competition?” »
Allegra vs. Claritin: Who’s the Clear Victor?
Allegra made news earlier in the year for receiving FDA approval to be sold over-the-counter, enabling us to compare the best-selling allergy medication with a long-standing OTC competitor, Claritin. Aside from the respective sales performance of each drug, we’re going to take a look at which has the more effective label.
Continue reading “Allegra vs. Claritin: Who’s the Clear Victor?” »
