Embossed Labels | Blue Ribbon Tag & Label Corp.

Tag Archives: Embossed Labels

From Blue Ribbon Tag & Label’s President: Invest in Your Label

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Manufacturers of consumer products spend millions of dollars on advertising for print and television. All that leads to the consumer’s final moment of decision at point-of-purchase, when he or she is holding the product in their hand, thinking, deciding… yes or no.

Capitalize on that moment and make an investment in your product label. For all the energy that leads up to that critical moment at the shelf, make your label stand out and accentuate a feeling of trust. Print on foil or use foil stamping. Four-color labels are nice, but why not use six or ten colors? Or, emboss the label… it’s called tactile packaging… to make your label physically pleasing. You can attach an elastic string tag to your package with recipes, interesting information about the company and how the product is made – perhaps something informative or humorous.

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Embossed Labels Increase Sales and Prevent Counterfeit Product

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Thanks to new developments in the label industry, companies can package their products in a more appealing, attention-grabbing presentation than ever before. Embossed labels are an advanced technology that is called tactile packaging, meaning giving texture to a label. Embossed labels feature raised words on a label, often done for the company logo. Embossing a label is much less expensive to accomplish using recent technology.

One of the main advantages of embossed labels is that studies have shown that tactile packaging increases sales. The added texture gives character and a feel to the label, which enhances its appeal. By producing a professional looking label, it instills confidence in the consumer, feels good to hold in your hand, and thus increases sales.

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Advantages of Blue Ribbon’s Art Department

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When it comes to purchasing product labels, customers demand that their three most important needs of Quality, Service and Price are met. That means high quality labels, great service that delivers on time and competitive pricing. Blue Ribbon Tag and Label Corporation is able to utilize their in-house art department to accomplish these goals.

Blue Ribbon’s art department is comprised of experts in packaging design. Prices for design services are very modest compared to prices that a commercial design firm would charge. Another benefit of Blue Ribbon’s art department is the design experts are familiar with FDA guidelines when it comes to food, pharmaceutical and nutraceutical labels. The designers take full advantage of the capabilities of the printing presses, such as creating embossed labels or using foil stamping, to maximize the effectiveness of the labels.

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Product Label Printing Helpful Hints & Tips

Product Label Enthusiast, Bob Schwartz of Blue Ribbon Tag & Label in South Florida provides helpful hints and tips when designing and printing a label or tag for your product. We hope you find this video blog helpful when determining … Continue reading →

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