Hey packaging and designers didn’t you read the blog I wrote a year ago about pineapples? Let’s try it again with these two cans of cranberry sauce. Continue reading “Specialty Label Services | Food Label Comparison | Cranberry Sauce” »
Historically speaking, we’ve compared different brands of canned food products, marshmallow crème and even body wash. Most of the compared brands vary between well-established and brand new. This week, we’re putting a microscope on two high-end product labels to slam the gavel on just what distinguishes a good label from a great label.
When it comes to scented body wash, both Dove and Olay are household names. In the past, we’ve compared major companies with off-brands. This week, we’ve upped the proverbial ante with two companies that have considerable marketing budgets. Let’s see how they put those ad dollars to work in this week’s “Good Label, Bad Label.”
Can You Pick Out the Good Label / Bad Label?
By now, you’ve probably become pretty adept at distinguishing a good product label from a bad one. Let’s see how these brands of canned pineapple stack up.
Point-of-Purchase packaging is very important, particularly for consumer products. Whether it’s a bag, box or label, the package is the only way the manufacturer can communicate with the potential customer.
The main purpose of a package is to tell the customer what’s inside. Does the label do that?
The package needs to try to convince the customer why buying his product is better than buying the competitor’s. Does the label do that?
The package should look professionally designed and executed, which will instill confidence and trust for the product. Does the label do that?
The purpose of a product tag is to give consumers important information they need to know when deciding what to purchase. Sometimes there is not enough space to print all the information a label needs. Product tags are an additional platform to offer information to consumers.
Traditionally, a product tag is a tag or a booklet attached to an elastic string that is fastened on a bottleneck or a jar. An example would be if a company introduces a new BBQ sauce and wishes to enhance its value. They might consider developing a few recipes in a booklet tag attached to the package. The product tag gives consumers at the point of purchase an added reason to buy.
Thanks to new developments in the label industry, companies can package their products in a more appealing, attention-grabbing presentation than ever before. Embossed labels are an advanced technology that is called tactile packaging, meaning giving texture to a label. Embossed labels feature raised words on a label, often done for the company logo. Embossing a label is much less expensive to accomplish using recent technology.
One of the main advantages of embossed labels is that studies have shown that tactile packaging increases sales. The added texture gives character and a feel to the label, which enhances its appeal. By producing a professional looking label, it instills confidence in the consumer, feels good to hold in your hand, and thus increases sales.