Hey packaging and designers didn’t you read the blog I wrote a year ago about pineapples? Let’s try it again with these two cans of cranberry sauce. Continue reading “Specialty Label Services | Food Label Comparison | Cranberry Sauce” »
Historically speaking, we’ve compared different brands of canned food products, marshmallow crème and even body wash. Most of the compared brands vary between well-established and brand new. This week, we’re putting a microscope on two high-end product labels to slam the gavel on just what distinguishes a good label from a great label.
Manufacturers of consumer products spend millions of dollars on advertising for print and television. All that leads to the consumer’s final moment of decision at point-of-purchase, when he or she is holding the product in their hand, thinking, deciding… yes or no.
Capitalize on that moment and make an investment in your product label. For all the energy that leads up to that critical moment at the shelf, make your label stand out and accentuate a feeling of trust. Print on foil or use foil stamping. Four-color labels are nice, but why not use six or ten colors? Or, emboss the label… it’s called tactile packaging… to make your label physically pleasing. You can attach an elastic string tag to your package with recipes, interesting information about the company and how the product is made – perhaps something informative or humorous.
The purpose of a product tag is to give consumers important information they need to know when deciding what to purchase. Sometimes there is not enough space to print all the information a label needs. Product tags are an additional platform to offer information to consumers.
Traditionally, a product tag is a tag or a booklet attached to an elastic string that is fastened on a bottleneck or a jar. An example would be if a company introduces a new BBQ sauce and wishes to enhance its value. They might consider developing a few recipes in a booklet tag attached to the package. The product tag gives consumers at the point of purchase an added reason to buy.
For years, most label manufacturers have focused on using larger, faster printing presses designed to produce large quantities of labels for consumer packaging at competitive prices, whether food labels, cosmetics labels or pharmaceutical labels. Recently, however, there has been a need for high quality labels printed in small quantities – for startup companies, introduction of new products or for product testing.