Thanks to new developments in the label industry, companies can package their products in a more appealing, attention-grabbing presentation than ever before. Embossed labels are an advanced technology that is called tactile packaging, meaning giving texture to a label. Embossed labels feature raised words on a label, often done for the company logo. Embossing a label is much less expensive to accomplish using recent technology.
One of the main advantages of embossed labels is that studies have shown that tactile packaging increases sales. The added texture gives character and a feel to the label, which enhances its appeal. By producing a professional looking label, it instills confidence in the consumer, feels good to hold in your hand, and thus increases sales.