Lately we have been comparing in house brands with national brands. Since summer is quickly approaching, today we are putting Walmart’s Equate Kids Sunscreen against Banana Boat’s Kids Sunscreen. Why these two brands you ask; because the equate label told us to do! Yes, on their label it says compare to Banana Boat Kids SPF 50 lotion- so we are.
1. Does the label announce what’s inside the package?
Both labels have a cute drawing of a sand pail under a sun and clearly say SPF 50. The Banana Boat emphasizes KIDS and the main feature of the product, “tear free” with sunblock in small plain print. On the equate label SPF 50, Kids, and Sunscreen are fairly equally in size and attention.
Both brands clearly tell you what is in this bottle but Banana Boat’s “sunblock” is a little small and plain for us. And as this is the first in house brand to have quality professionally designed label we give the nod to equate.
2. Does the label attract attention?
It is clear that both companies have high quality label designs, and both would be attractive to potential buyers. The equate label leaves a lot of white around the edges of the bottle going with that in house brand philosophy of white will stand out against the sea of color on the shelves and it does provide a nice backdrop for the label. The Banana Boat label hits you with a color punch of blue, red and yellow. That color combination leaps into your face as you walk down the aisle.
Banana Boat grabs more attention. So now it is a tie.
3. Does the label instill confidence?
Banana Boat has been in the sunblock and tanning lotion market for a very long time and the general population is aware of them. Apparently the equate brand recognizes Banana Boats reputation as their label asks you to compare their product to Banana Boat’s – remember that is why we are doing this. I like the pediatrician tested seal with the check mark on the Banana Boat label as it looks very official.
We agree with equate, Banana Boat has the confidence and the win!
We are very impressed with the equate label. This in house brand is the first we have seen that is poised to compete with the big boys. (Publix, Walgreens perhaps you should take a lesson from the Walmart’s designers.)
I invite you to participate in the “Good Label, Bad Label” forum. We’ve all seen a bad label or twelve, so please feel free to send us some awesomely bad examples and your submission could be included in our series!
Blue Ribbon Tag & Label offers a wide range of services and products, including food labels, pharmaceutical labels, cosmetic labels, veterinary labels and expanded text labels. If you need a professionally designed label, contact us at 1-800-433-4974. We’ll get the job done.
