Manufacturers of consumer products spend millions of dollars on advertising for print and television. All that leads to the consumer’s final moment of decision at point-of-purchase, when he or she is holding the product in their hand, thinking, deciding… yes or no.

Capitalize on that moment and make an investment in your product label. For all the energy that leads up to that critical moment at the shelf, make your label stand out and accentuate a feeling of trust. Print on foil or use foil stamping. Four-color labels are nice, but why not use six or ten colors? Or, emboss the label… it’s called tactile packaging… to make your label physically pleasing. You can attach an elastic string tag to your package with recipes, interesting information about the company and how the product is made – perhaps something informative or humorous.

I’m not suggesting that you greatly increase the price of your label, but enhancing your package and testing in specific markets is not too expensive of an investment. Many people are expansive in their advertising and marketing budget, but the package itself is treated as a cost that needs to be kept down. The less expensive the label, the higher the profit margin, but what some fail to recognize is that a more quality label will actually increase sales – and profits (by the way, an enhanced label can justify a higher price).

Blue Ribbon Tag & Label has the capability to upgrade your label. I can emboss. I can foil stamp. I have access to different materials to print on. Yes, it costs a little more, but after all, they hold it in their hands – that’s where it counts!

Bob Schwartz