Thanks to new developments in the label industry, companies can package their products in a more appealing, attention-grabbing presentation than ever before. Embossed labels are an advanced technology that is called tactile packaging, meaning giving texture to a label. Embossed labels feature raised words on a label, often done for the company logo. Embossing a label is much less expensive to accomplish using recent technology.
One of the main advantages of embossed labels is that studies have shown that tactile packaging increases sales. The added texture gives character and a feel to the label, which enhances its appeal. By producing a professional looking label, it instills confidence in the consumer, feels good to hold in your hand, and thus increases sales.
Another major benefit and important reason to consider using embossed labels is that it authenticates the label to prevent counterfeit product. Since embossed labels require special equipment to produce, it discourages counterfeit labels – which is particularly important in the vitamin, pharmaceutical and nutraceutical industry.
Blue Ribbon Tag and Label Corporation has produced embossed labels using the newest technology in the industry in the past few years, and customers have been very happy with the results. Blue Ribbon specializes in designing and manufacturing pressure sensitive labels for packaging – whether for veterinary labels, pharmaceutical labels, cosmetic labels or food labels.
We offer everything your company needs for custom label printing, from design to production and more, all done in our 30,000 square foot main facility in South Florida. If you require special materials for your labels, Blue Ribbon takes pride in developing innovative solutions to meet your special requirements. Blue Ribbon Tag and Labels Corporation is known in the industry for bringing the latest in pressure sensitive label technology to customers.