When it comes to purchasing product labels, customers demand that their three most important needs of Quality, Service and Price are met. That means high quality labels, great service that delivers on time and competitive pricing. Blue Ribbon Tag and Label Corporation is able to utilize their in-house art department to accomplish these goals.
Blue Ribbon’s art department is comprised of experts in packaging design. Prices for design services are very modest compared to prices that a commercial design firm would charge. Another benefit of Blue Ribbon’s art department is the design experts are familiar with FDA guidelines when it comes to food, pharmaceutical and nutraceutical labels. The designers take full advantage of the capabilities of the printing presses, such as creating embossed labels or using foil stamping, to maximize the effectiveness of the labels.
When a customer requests a label for a product, there are many different design options that will determine how the product will be portrayed. For example, a vitamin company may choose to be marketed as a high-end product, or they may wish to evoke an image of youth and vitality, or even choose a very brightly colored label that screams for attention. The label should adapt to fit the needs of the client. Blue Ribbon’s art department will specially design the label to fit those custom needs, and will go through stages of edits and revisions until the design is finalized. The art department proofs each design before submitting it to the client.
The basic purpose of any label is to identify what is inside the package. In addition, if the label is creatively and effectively designed, and professionally produced, it instills a sense of trust and confidence in the consumer.